The idea is kinda cool, having a story being built into the game is cool. However, it feels that the game have two gameplay loops that doesn't interwind well. You have to collect two kind of ressources: Coins and souls. Coins are your usual ressource. You use it upgrade your moneymakers and such. Souls are used as experience for an ascended currency, with which you can buy ugrades to help with your coin production.

This whole thing leads to an increasingly difficult grind that makes the game boring pretty quickly.