I really like the style of the game played it since 0.2.7 (writing this as of 0.2.9) and I have fully beaten it, as of now I only have like 100 soul sponge upgrades left and some Wikipedia upgrades, it can get really really repetitive if you play it manually, therefore I think it's really important to buy automation upgrades early and leave it on the side. The only problems with the game I have is the lack of content but that's to be expected.
And people saying the game is unfairly grindy, it got fixed a bit in the 2 updates and there are a lot of other incremental games that are way grindier than this one, the reason this one jumps off so much is that its a bit more unique than most.
PS. dev add the "I am Ooze" upgrade or something like that.