Okay I don't know why people are saying they are confused for seems like an incredibly simple concept, so I wouldn't worry about that... The issue though is not at all the complexity, but the fact that all your progress wipes for every new picture, now, prestiges are common in idle games but you usually get some sort of meta-progression or keep some upgrades between rebirth. But this game gives you nothing, so you are starting completely from scratch every time, which just isn't fun after like 2 pictures...