You have a grid of cells and each cell have it's own multiplier based on amount of points flushed into the cell. The game is not very well balanced now but I plan to update it, so it may be a bit slow in the beginning. You can flush all of you points or some percentage into the cell to increase it's mult.

Also each cell gives some value to adjacent left and upper cells. (Like in AD upgrade N gives value to upgrade N-1/ here cell[i][j] gives value to cell[i-1][j] and cell[i][j-1]). You can see the details of each cell but it's hiden by default (so not to be very confusing) The formula of cell multiplier is logarithmic. Total mult is multiplication of all cells mults. You can upgrade your grid (from 2x2 to 3x3/4x4 ... 10x10 - max. amount of cells on the grid + some mult. to cell mults). When you reached max size you can degrade, return to 2x2 cell but get a exponent to your income. Once you reached 1e1371 points, you infinite. Then you can buy and unlock infinity upgrades (currently 6) and then try to reach infinity faster.