The MooPass is here, an optional membership that provides a variety of helpful but non-essential perks! All characters can claim 14 days of MooPass for free, and an additional 14 days have been granted to all existing characters. For more details, check out the Patch Notes or directly in Cowbell Store.

As with any new form of monetization, we understand there are concerns about the game's future direction and the potential for pay-to-win. We want to reassure you that we have no plans to introduce any monetization that could be considered predatory. We've carefully considered community feedback and designed the MooPass to be affordable and fair for both paying and free-to-play players. It introduces no content paywalls and has no impact on core gameplay, ensuring a level playing field. By offering recurring value, MooPass also helps maintain demand for Cowbells beyond one-time convenience upgrades and cosmetics, which supports the long-term sustainability of Milky Way Idle.

In other news, the continued growth of our playerbase has posed new challenges for our moderation team. Our current system depends on volunteer moderators actively monitoring the in-game chat. We've seen feedback both regarding moderation strictness and inappropriate messages being missed during low-coverage times. To address this, we're developing a new system that will rely more heavily on player reports, giving players more control over their chat experience. For example, when moderators are unavailable, messages that receive enough reports will be subject to automated moderation. This also allows our moderators to take a less proactive role and instead focus on messages that have been flagged by the community. We expect to release this system within the next week or two.

Lastly, a reminder to follow our rules regarding the single-account policy and trade boosting. With many new players joining, some may not be familiar with our stance on funenlng wealth from alt accounts or coin purchases from gold sellers. We regularly conduct ban waves. For example, over the past couple of weeks, we've issued temporary or permanent bans to 500+ main accounts and thousands of alt accounts. Players receiving temp bans also had 2–3x the boosted wealth removed, totaling over 100 billion coins. Cheating is not worth the risk, and we will continue to improve our detection systems.